I design stuff
because
words
don’t
work
anymore
:(
Discipline: Brand Design
Type: Visual Identity | Brand System
Medium: Adobe Suite | Blender
Year: 2021
To help SUPOR reconnect with younger consumers, I led visual strategy and design for its collaboration with Doraemon. Through field research and user insights, I helped reposition the brand with a playful yet minimal aesthetic. I designed the campaign’s logo, packaging, and graphics, balancing SUPOR’s legacy with Doraemon’s nostalgic charm to create a fresh, youth-focused identity.