Sofia Shen | Xi Shen

About Moi
Soundcloud
Github

I design stuff 
because 
words 
don’t 
work 
anymore 
:(


POSX

Discipline: Brand Design
Type: Visual Identity | Brand System | Typography Design
Medium: Adobe Suite, Figma, Typography
Year: 2025


The project involved researching the competitive landscape of cryptocurrency payments, defining POSX’s positioning against both Web3-native competitors and traditional legacy systems like Visa/Mastercard, and building a cohesive brand story and identity.