Pop Mart is a leading global designer toy and collectibles brand from China, best known for its blind box toys and creative collaborations. EC Toy acts as a partner bringing Pop Mart and similar collectibles into new markets, including North America.
The project focused on introducing EC Toy’s vending machine experiences and toy launches into the North American market, tailoring visuals and storytelling to resonate with local audiences.
My Role
As a Creative Designer, Visual Designer, and Graphic Designer, I developed visual assets aligned with the North American market, designed branding and promotional materials, and supported EC Toy in successfully launching and positioning their products to new audiences.