Sofia Shen | Xi Shen

About Moi
Soundcloud
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I design stuff 
because 
words 
don’t 
work 
anymore 
:(


POP MART x EC  Toys

Discipline: Creative Design | Graphic Design
Type: Visual Identity | Digital Assets Creation
Medium: Adobe Suite | Figma | Generative AI Tools
Year: 2025


The project focused on introducing the concept of blindboxes and EC Toy’s vending machine experiences and toy launches into the North American market, tailoring visuals and storytelling to resonate with local audiences.