Acqua di Parma × 东方树叶 × Ferrari
This collaborative project aimed to boost brand awareness of Acqua di Parma among China’s upper middle class with high disposable income. Through field research, we identified a growing interest in wellness and healthy beverages. In response, we created a cross-brand partnership between Acqua di Parma, Chinese tea brand 东方树叶, and Ferrari.
I led the design of a series of co-branded products, an interactive experience, and a tea truck offering on-site purchases. The visual identity drew from Acqua di Parma’s signature orange and blue, reflecting its rich Italian heritage and elegant lifestyle ethos.


An interactive experience that allows visitors to explore the streets of Parma in real time."




A temporary beverage truck operated by influencers and invited celebrities, offering co-branded drinks with 东方树叶 and exclusive collaborative products such as flasks and water bottles.


















A selection of collaborative products available for sale, including branded mugs, flasks, and water bottles designed to reflect the aesthetics and identity of the partnership.








A series of advertisements will run at public transit locations—such as bus stops and subway stations—prior to the launch of the collaborative pop-up.




As part of the collaboration, Ferrari cars will be customized in Acqua di Parma’s signature color palette and equipped with exclusive Acqua di Parma car diffusers. These branded vehicles will be displayed alongside the beverage truck, creating a cohesive and immersive brand experience.